The Rapid Growth of the “Pet Business Market” Both globally and in Thailand, the pet business market is experiencing rapid growth. This expansion extends to the market for pet-related products and services, increasing their value. According to Kantar Worldpanel data in Thailand, the number of pet-owning households in Q3 2022 increased compared to Q3 2021. This trend has led to a search for the best products for pets, creating business opportunities in the pet food industry. Currently, the market value for pet-related products and services in Thailand is approximately 4 billion baht, with the pet supplement market alone valued at 1 billion baht. By 2026, the Thai pet market is expected to grow at an average annual rate of 8.4%, reaching approximately 66 billion baht.

VetSynova’s Leading Product: VFcore VFcore, a cat supplement from VetSynova Co., Ltd., leads the market, capturing the hearts of its target audience. This success is evident from surveys conducted in over 200 hospitals, clinics, and pet shops nationwide. Dr. Manaitorn Seributr, the CEO and co-founder of VetSynova Co., Ltd., highlights the company’s strengths in becoming a leader in the pet supplement market: “We are a hub of innovation and technology for pets. We are the first to develop a new form of pet supplements, known as lickable cat supplements, which are not in pill form but come in a convenient, easy-to-consume format. This product was developed over a year of research by expert veterinarians to ensure the best formula for cats’ health.”

 

Currently, VFcore offers eight veterinarian-recommended formulas made from premium ingredients and developed by veterinarians: 

1.) Yellow LS (Lysine) Boosts immunity, prevents cat colds, and reduces stress.

2.) Red RB (Iron & Copper Multi-Vitamins) Supports blood health.

3.) Green JC (Joint Care Complex) Slows joint degeneration.

4.) Orange KC (Kidney Care) Supports kidney health.

5.)  Gold Vitality General wellness with over 20 vitamins.

6.) Emerald BIO Reduces diarrhea and boosts immunity.

7.) Cream Latte FIBER Eases constipation and reduces hairballs.

The newest addition is:8.) Pink SK (Skin) Enhances coat shine and health.

 

Strategic Moves for Market Leadership in 2026 Dr. Manaitorn also revealed strategies to drive the brand to market leadership throughout 2026: “VetSynova aims to be the number one company in the pet business in Asia and a globally recognized veterinary business. Our strategy focuses on self-innovated veterinary technologies and developing formulas with renowned university professors. The main strategy in Thailand is ‘Value of Sustainable,’ which includes (1) Good Product, (2) Data and Behavior, (3) Boost Awareness, and (4) Community.”

VetSynova has entered the Y-market by supporting fan meet events, recognizing its potential. Thai Y-media has grown significantly and is exported internationally, especially to China, the Philippines, and Indonesia. According to the Department of International Trade Promotion, Ministry of Commerce, the market value of Y-series in Thailand is around 1 billion baht. Fans of these series often overlap with pet lovers, who mostly own pets. Therefore, VetSynova supports the fan meeting event, Viu Scream Dates 2023, to directly reach the target audience and create positive brand experiences.

Special Promotion: Viu Scream Dates 2023 Tickets Giveaway VetSynova is giving away VIP tickets for the Viu Scream Dates 2023 event on Saturday, October 7th. The event will feature over 30 artists from Korea and Thailand, including Korean stars Joo Won from “Stealer: The Treasure Keeper” and Ryeo Un from “18 Again,” alongside Thai superstars from “F4 Thailand: Boys Over Flowers,” such as Bright Vachirawit, Win Metawin, Nani Hirunkit, Dew Jirawat, and popular pairings Off Jumpol & Gun Atthaphan, and Tay Tawan & New Thitipoom. Other notable attendees include Fluke Natouch from the new series “Shadow,” and Viu Artist cast members from “Close Friend Season 3,” with T-POP idols like 4EVE, ATLAS, SIZZY, 4MIX, and LYKN.

VetSynova is giving away 20 VIP tickets (2 tickets per prize, each worth 7,000 baht). To participate, simply: Purchase VetSynova products (VFcore, MicrocynAH, Dermodacyn, Zymox, DeliSci, Otosense, and Dermacore) worth 2,000 baht or more. Send proof of purchase to VetSynova’s Facebook page inbox, stating that you are participating in the Viu Scream Dates ticket giveaway. Post a photo of your pet with the purchased product in the comments section of the VetSynova Facebook page. The contest runs until October 2, 2023, at noon. Winners will be announced on October 3, 2023, at 11:00 AM on the VetSynova Facebook page.

By purchasing VetSynova products, you not only stand a chance to win tickets to the year’s biggest event but also provide your pets with top-quality health supplements. VetSynova proudly presents its new product, VFcore, specifically designed for cat lovers, living up to its slogan, “VFcore, delicious health.”